User Acquisition & Growth
Audience research, acquisition planning and community activation for apps, fintech and Web3 products.
Explore projects Hello there, I’m Mai!Turning insight
Turning insight
into meaningful
growth.
I’m Hà Lê Ngọc Mai, a User Acquisition, Growth Marketing & Ads professional. I combine analytical thinking with creative storytelling to connect products with the right people.
Ho Chi Minh City, Vietnam Strategy meets creativity
Mmai.
GROW WITH INTENTION
DATA WITH A HUMAN TOUCH
User Acquisition Growth MarketingDATA WITH A HUMAN TOUCH
COMMUNITY GROWTH0 60KFrom ideas to communities
USER ACQUISITION PAID MEDIA GROWTH STRATEGY AFFILIATE MARKETING COMMUNITY
Expertise
What I bring to the table.
Paid Media & Campaigns
Media planning, creative coordination, campaign execution and performance measurement across channels.
View experienceAffiliate & Partnerships
Building partner networks and connecting creators and communities to support acquisition, onboarding and retention.
Discover moreMCurious mind.
Growth mindset.
Data-drivenCreative thinkingPeople-firstGrowth mindset.
About me
A little about Mai.
I work at the intersection of marketing, data and community. From audience insights to campaign execution, I enjoy turning complex challenges into clear, measurable plans.
My experience spans apps, finance, fintech and Web3, with a focus on user acquisition, affiliate marketing and community-led growth.
60KUsers grown
from zero at MATA
from zero at MATA
300+Affiliate agents
in the LBank network
in the LBank network
800+Average readers
per article
per article
Download my CV Ngọc Mai
My toolkit
Creative thinking.
Data-driven foundations.
GGoogle Ads
∞Meta Ads
XExcel
PyPython
SQLMySQL
CRM & Email
Selected work
Making an impact, project by project.
Project visuals are illustrative portfolio designs. Roles and results are based on my CV.
Experience & learning
Learning along the way.
Always moving forward.
Work experience
2022 — Present · As listed in my CV
MATA Company
UA Marketing · Campaigns, communities and growth
02/2025 — 08/2025
MEXC
User Acquisition & Affiliate Marketing
10/2022 — 07/2023
V Digital, HCMC
Marketing Executive · PR, KOL & product launches
06/2022 — 02/2023
Alanresearch · Web3 Daily · Twitter
Social Media & Content Marketing Specialist
Certifications & foundations
2023
Data Analyst
NIC Google
2022Google
Digital Marketing Fundamentals
2022
Microsoft Office Specialist
Word & Excel
LANGUAGES & ANALYTICS
English · IELTS 6.0
Excel, Python, Stata, SPSS & MySQL
Get in touch
Have an idea?
Let’s start with hello.
A career opportunity, a new project or a conversation about growth — I’d love to hear from you.
dauhua94@gmail.com inLinkedIn / maiha04⌖Ho Chi Minh City, Vietnam
How I work
The right questions. A clear direction.
01 ◎
RESEARCH FIRSTStart with the audience.
Understand needs, behaviors and communities before choosing a message or acquisition channel.
02
BUILD & LEARNExecute with intention.
Align objectives, budgets, resources and creative within one coherent campaign plan.
03
MEASURE & REFINELet data guide the way.
Track KPIs, capture learnings and refine campaigns based on real performance signals.
Frequently asked questions
A little more about me.
What areas do you specialize in?
User Acquisition, Growth Marketing, digital advertising and Affiliate Partnerships, with experience across apps, fintech, finance and Web3.
Where can I download your CV?
You can download my CV here for a complete overview of my experience, projects and skills.
Are the project visuals actual product screenshots?
The visuals are illustrations created to present each case study. Roles and metrics come from my CV; they are not live website analytics.
What is the best way to discuss an opportunity?
Email me at dauhua94@gmail.com or connect on LinkedIn. Feel free to share the role, scope of work and expected timeline.
LET’S BUILD SOMETHING MEANINGFUL INSIGHT TO IMPACT LET’S GROW TOGETHER